A modern update for this legacy brand.
Wild River Outfitters was founded in 1976 by a group of adventurers with a passion for making quality outdoor gear available to more people. I focused on bringing its brand to date with current visual standards and targeting a millennial audience.
I began the creative process by getting to know the brand’s ecosystem & dissecting their current design. Breaking down the elements, I saw that it was primarily two mountain tops separated by a river. I simplified those elements down to their most basic and created a minimal design that still communicated the same feeling with a more modern look.