Creating the comfiest winter wonderland imaginable.
For the Leesa Holiday campaign, we aimed to create the comfiest winter wonderland imaginable. We drew inspiration from classic holiday films to bring about fond childhood memories while being able to stretch the idea not only across digital media but to retail design as well.
This holiday campaign was a part of the most successful Q4 in the company's history. It also led to a sharp uptick in Leesa Blanket sales by pushing the gift-ability of the product.