web design
Adidas Boston Marathon.
AGENCY: GROW
YEAR: 2019
ROLE: DESIGN
30,000 Runners. 26.2 Miles. One You. Creating 30,000 highlight films in record time.
PROJECT DETAILS
To celebrate the world’s most elite running event, we partnered with adidas to create a unique highlight film for every one of the 30,000 runners in the Boston Marathon. Each video featured the individual athlete, isolated in-frame from film footage captured along the race course, along with performance data and insights about the runner’s race. Amazingly, we processed and delivered all 30,000 personalized videos within hours of the race completion.